Elastic

News & interviews

• The motion design bottleneck is real... and Typeflow by Algo studio might be the answer

  Creative Boom · Jan 28, 2026

  Creative Boom’s article by Tom May explores Typeflow, a new web-based motion design tool created by Algo using Cavalry’s procedural animation engine. The project demonstrates how branded creative tools can empower non-specialists to produce on-brand motion content while easing the workload of motion designers. Featuring collaborations with several Cavalry artists, Typeflow showcases the potential of procedural, browser-based animation systems for scalable brand consistency.

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  Tom May