Studio Tyrrell created the Sunglasses as Sculpture campaign to introduce Cubitts’ sculpturally inspired eyewear frames. The art direction centred on three plinths representing stages of the manufacturing process.
Studio Tyrrell overhauled Cubitts’ brand guidelines and extended the work into a broader strategic collaboration. The studio developed core ideas and new directions across traditional advertising and digital media.
Ateljé Altmann developed the visual and spatial identity for Cubitts’ first international store at 103 Mercer Street. The project blends handcrafted detailing with a refined modern aesthetic, reflecting the brand’s dedication to craft and timeless design.
Newspaper Club has launched its first self-published newspaper, The Printing Press, celebrating the creative potential of print. Designed in collaboration with D8 Studio, the project is supported by a national billboard campaign with Build Hollywood and a London kiosk takeover with News & Coffee. The initiative highlights a renewed interest in print as a storytelling and branding medium.
The Brand Identity’s feature by Ritupriya Basu spotlights Newspaper Club’s enduring influence in reviving print culture since 2009. Through five diverse projects—from Dishoom’s Bombay-inspired zine to Cubitts’ journal and Craig Ward’s AI-driven photo essay—the article demonstrates how the studio empowers creatives and brands to explore tactile, expressive print formats. It celebrates the resurgence of print as a medium of storytelling, activism, and craft.