Common Goal Design Cases
1 case across 1 studio
News & interviews
- "Barkas Reinvents Common Goal's Brand for a Friendlier Footballing World"
It's Nice That · Feb 10, 2025
Independent studio Barkas has rebranded Common Goal, a global football network, with a warm and inclusive identity that moves away from flashy sports aesthetics. The new design features a hand-drawn logo forming a heart, a set of illustrated icons, and a colour palette of soft, accessible tones. The project aims to reflect Common Goal’s community-driven mission and inclusive spirit within the football world.
- Common Goal Reveals New Look by Barkas to Boost Mission Impact
The Brand Identity · Jan 24, 2025
Barkas has rebranded Common Goal, the global football charity, with a bold and human-centered identity that reflects the organisation’s mission to unite sport and social impact. The new design features the RAW typeface by Out of the Dark, a vibrant and accessible colour palette, and hand-drawn illustrations that balance energy with warmth. The rebrand aims to amplify Common Goal’s message of inclusivity and optimism across its global community.