KesselsKramer developed a bold new identity and campaign for Channel 5, the UK television network. The project revitalized the channel’s image with a contemporary visual language and distinctive tone of voice to reconnect with modern audiences.
KesselsKramer developed a promotional campaign for Channel 5 to highlight its football coverage. The work captured the energy and passion of the sport while aligning with Channel 5’s bold and accessible brand voice.
Gretel developed a new mark for Channel 5, one of the UK’s largest terrestrial networks, to help reposition the brand as more aspirational and up-market following its acquisition by Viacom. The identity balances modernity and approachability, using distinct geometric components that come together in a unified, dynamic form.
Creative Boom covers the launch of a crowdfunding campaign for 'Margaret Calvert: Woman at Work', the first book dedicated to the legendary British designer. Edited by Adrian Shaughnessy and designed in collaboration with A2/SW/HK, the project highlights Calvert’s iconic signage work and lesser-known projects. The article explores the book’s origins, Calvert’s meticulous approach, and the importance of celebrating overlooked female designers.