Why Brands Are Replacing Celebrities With Ordinary PeopleThe Brand Identity · Jul 23, 2026
Hamburg-based Studio Chapeaux has launched SC Ostrea, its first typeface and a bold display face designed specifically to perform on product packaging. The studio tested the typeface through Broken Oyster Club, an in-house oyster-and-canned-beer brand that demonstrates its use across labels, product naming and packaging identity.
