Transport partnered with Bonobos to redefine its brand expression and creative direction. Through a new brand book, refreshed voice, and cohesive photography and video campaigns, the collaboration brought polish and wit to the irreverent menswear retailer’s evolving identity across digital, retail, and broadcast channels.
Transport developed the name and full brand identity for Fielder, a youthful fashion line from Bonobos sold at Walmart. Positioned as 'streetleisure,' the brand captures a playful, adventurous spirit designed for younger consumers exploring their style. The result is a mischievous yet accessible identity that bridges streetwear and athleisure.
Red Antler partnered with Bonobos to evolve the brand and connect with a younger audience while maintaining its signature wit and tailored appeal. Drawing inspiration from jazz and improv, the rebrand introduced a raw, editorial aesthetic centered on the idea of 'Get Changed' to inspire confidence and self-expression. The result reenergized the men’s fashion icon and broadened its appeal nationwide.
The Brand Identity interviews Fuzzco co-founder and creative director Helen Rice about the studio’s dual presence in Charleston and Portland, their collaborative culture, and their approach to creating distinct, playful brand experiences. The discussion covers notable projects such as AIR Serenbe, FIG, and Coast Brewing, as well as internal ventures like Serious Buildings and Pretend Store. Rice also shares insights into Fuzzco’s design philosophy, color choices, and evolving service offerings including content creation and photography.