M — N Associates has rebranded Vietnam’s leading sneaker brand, Biti’s Hunter, with a bold new identity that bridges physical and digital experiences. The rebrand introduces a custom typeface, adaptive monogram, and cohesive visual system inspired by Vietnamese culture. The project aims to position Biti’s Hunter as a modern, globally competitive fashion brand while celebrating its national roots.
M — N AssociatesDentsu RedderType AssociatesBiti's HunterBiti'sbranding
M — N Associates rebranded Vietnamese sneaker brand Biti’s Hunter, balancing cultural heritage with modern design. The project features a custom typeface, MN Hunter, inspired by movement and Vietnamese symbolism, complemented by TT Commons Pro. The rebrand includes dynamic logos, packaging, and a new product collection that reinforces the brand’s ‘Step Forward’ ethos.
M — N AssociatesType AssociatesDentsu RedderBiti’s Hunter
