Montreal freelance designer and art director Jean-Michel Mercier created the identity for Berto, a new Italian osteria in Villeray founded by chef Riccardo Bertolino and sommelier Isabel Bordeleau. The system combines a custom monoline geometric-script wordmark, refined with type designer Alexandre Saumier Demers, with Bull-5 monospaced typefaces and a palette drawn from the restaurant interior. Applications span printed hospitality items, signage, apparel and engraved glassware, with photography by Eliane Cadieux.
