Play Studio developed a new identity and digital presence for Arcadia Science, a research company exploring the biology of unconventional organisms. The design blends neutral and vibrant palettes, sketchbook-inspired layouts, and a balance of technical and abstract illustrations to reflect the company’s experimental and open-science ethos.
San Francisco design studio Play created an identity for Arcadia Science, an R&D company studying non-traditional organisms including ticks, poisonous frogs and algae. The system updates Arcadia's tree-of-life mark and pairs Swiss-inspired typography with textured, hand-drawn biological illustrations and an emotive bio-inspired palette.