WØRKS partnered with Arby’s and Pusha T to commemorate the rapper’s diss track with a limited-edition capsule collection. The project featured custom ‘country style’ merchandise including apparel and accessories inspired by Arby’s branding and Pusha T’s bold persona.
Creative Boom reports on the launch of Super Nice, a new independent agency founded by former VML chief creative officer Jared Kozel with partners Barry Sonders and MJ Speakman. Based in Atlanta and Los Angeles, the agency champions a philosophy of combining bold creativity with empathy and collaboration. The founders aim to challenge traditional advertising models with a faster, more audience-focused, and 'nice' approach to creativity.