Studio Kiln developed a new brand identity for Alexander, a mobile app offering original non-fiction audio stories. The rebrand centers on 'Alex', a curious character symbolizing the brand’s mission to power storytelling and make high-quality journalism accessible to all.
Studio Kiln developed a playful yet mature brand identity for storytelling app Alexander, blending editorial typography with a warm, character-driven visual system. The identity features a personified 'A' named Alex, created in collaboration with illustrators Amelia Leuzzi and Bonnie Eichelberger, and uses Bianco Serif and Grotesque No.9 typefaces to balance heritage and modernity.