Ysl Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Ysl projects in press coverage.
News & interviews
- "Design Translates Fragrance into Visuals and Emotions"
It's Nice That · Apr 24, 2025
The article explores how designers translate scent into visual and tactile experiences, focusing on Wade and Leta’s surreal art direction for fragrance brand D.S. & Durga. Through synesthetic thinking and storytelling, the duo reimagines perfume branding beyond traditional luxury tropes, crafting vivid, transportive imagery that evokes the essence of each scent.
Wade and LetaD.S. & DurgaYves Saint Laurent (YSL)branding - A decade of designing the desirable: we chat with DoThings as they ring in their tenth anniversary
The Brand Identity · Oct 24, 2024 · Interview
The Brand Identity interviews DoThings, a New York-based design studio, as it celebrates its tenth anniversary. Founders Pierre Jeand’heur and Estelle Monteillet reflect on the studio’s evolution, key projects with clients like Lancôme and Corcoran, and the launch of their refreshed website. The conversation explores their philosophy of designing for desire and their plans for future growth across beauty, real estate, and hospitality sectors.
- Tony and Inii King talk us through King & Partners’ journey from boutique studio to global agency
The Brand Identity · Oct 13, 2021 · Interview
The Brand Identity interviews Tony and Inii King about the evolution of King & Partners from a boutique studio into a global full-service agency. They discuss their creative process, growth philosophy, remote collaboration, and notable projects such as the rebrand of The Boca Raton. The conversation highlights their emphasis on ideas, careful hiring, and maintaining a balanced creative life.
King & PartnersCreateThe GroupThe Boca RatonRio Vegasbranding - New Logo & Brand Identity for Sydlexia by BBDO Dubai
BP&O · May 5, 2017
BP&O features BBDO Dubai’s brand identity and campaign for Sydlexia, an initiative by Sydney Dyslexia aiming to reframe dyslexia as a learning difference. The identity uses typographic play and letter rearrangement to reflect the experience of dyslexia, supported by pastel colors and interactive folding posters that encourage engagement. The work balances conceptual intelligence with accessibility and optimism.
BBDO DubaiSydlexiaSydney Dyslexiabranding