Viv Design Cases
Designers behind the work
Designers and creative leads credited on Viv projects in press coverage.
Designers and creative leads credited on Viv projects in press coverage.
Stockholm-based agency SNASK rebranded European beauty e-commerce giant Vivantis with a bold new identity built around the phrase 'Hello Gorgeous.' The project aimed to transform Vivantis from a transactional retailer into an emotionally engaging lifestyle brand. The rebrand spans strategy, tone of voice, visual identity, campaign production, and a flagship store concept, resulting in a 30% sales increase post-launch.
Creative Boom reports on Thingy & Thingy’s first campaign for Vivobarefoot, titled 'Free Your Feet'. The animated film blends playful hand-drawn energy with digital storytelling to challenge conventional footwear advertising and promote the brand’s purpose-driven ethos. The collaboration also inspired a website redesign and internal brand refresh.
Creative Boom reports on 'Music for the Senses', a large-scale public art trail by Wild in Art transforming Manchester into an open-air gallery celebrating the city's musical heritage. Featuring over 80 artworks, installations, and murals by artists such as Lazerian, Lei-Mai LeMaow, and Nomad Clan, the project merges art, music, and urban space. It also includes an interactive app and supports local music venues through a charity auction.
Creative agency Scout Lab rebranded The Previvor, a cancer prevention platform founded by Allyn Rose, with a compassionate and human-centered identity. The new design replaces clinical aesthetics with soft colors, modern typography, and empathetic storytelling to support women facing complex health decisions. The project reflects Scout Lab’s philosophy of using design as a tool for care and connection.
Fuman, a New Zealand-based design studio, created a bold and gutsy brand identity for Viva, a health-focused drinks brand. The design centers on the theme of 'guts,' using a handcrafted wordmark inspired by the concept and a vibrant color palette to challenge wellness stereotypes. Founders Grotesk supports the custom typography, while packaging and materials reinforce the brand’s lively and rebellious tone.
The Brand Identity interviews Spin founder and creative director Tony Brook about the studio’s evolution and recent identity projects for clients such as UCA, Corps Reviver, and Collect. Brook discusses the importance of flexible, living visual languages and the studio’s approach to integrating 3D elements into branding. The conversation highlights Spin’s design philosophy and collaborative mindset.
BP&O’s article by Richard Baird reviews Spin’s branding and book design for French publisher Corps Reviver and its first release, L’Heure du Cocktail. The identity and publication draw on modernist and expressionist influences, using Dada Grotesk type and geometric chevron motifs to evoke both military and mid-century design aesthetics. The review praises the conceptual cohesion between the publisher’s revivalist mission and Spin’s modernist sensibility, noting subtle critiques of visual similarities to other Spin projects.
