Amr Elwan
Founder · Creative Director
In their own words
The elevation in letters ‘R’ and ‘E’ is a subtle nod to the Swiss landscape without using a direct illustration of a mountain.
Exposure was one of the first typefaces we explored for the wordmark, and while we changed it many times throughout the project, we still returned to it.
We wanted to imagine how it would feel to see Cadence™ can on a table while working or while getting ready for a run.
Articles & interviews
- ADDRESS ARTS treats REVIVR’s hydration can as a piece of Swiss design
ADDRESS ARTS developed the brand identity and packaging for Swiss hydration brand REVIVR, emphasizing minimalist design and precision inspired by Swiss watchmaking. The project included naming, strategy, and packaging design, featuring a direct-printed can and sustainable PR box. The design reflects Swiss restraint and craftsmanship, positioning REVIVR as a refined alternative in the sports drink market.
- Electrolytes have never looked this good: ADDRESS ARTS’ gives Cadence™ a sexy, stand-out look
ADDRESS ARTS designed a bold, typographic identity for Cadence, a new electrolyte beverage brand. Using the variable typeface Exposure alongside Neue Montreal and Editorial New, the studio created a minimalist black-and-white look with a pop of green. CGI renders helped visualize the product’s real-world presence and tactile appeal.