O2 and VCCP's AI agency Faith have launched 'Daisy', an AI-powered 'granny' designed to engage and outsmart phone scammers. The campaign uses generative AI and a diffusion model to create a lifelike character who keeps fraudsters occupied while raising public awareness about scam tactics. Collaborations with scambaiter Jim Browning and influencer Amy Hart help amplify the message across social media.
O2 and VCCP have launched a 2024 Christmas campaign focused on tackling data poverty through the National Databank initiative. Directed by Stefanie Soho and produced by Smuggler with VFX by The Mill, the ad highlights real-life stories of people struggling without mobile data. The campaign spans multiple media channels and includes a zero-rated landing page developed by Bernadette to ensure accessibility.
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