The Brand Identity interviews Mark Bloom, Design Director at London-based studio Socio, about the studio’s evolution, design philosophy, and notable projects such as the Hedeker identity and Capital Newspaper. Bloom discusses Socio’s reductive design approach, use of color and materials, and collaborations with illustrators like Damien Weighill. The conversation also touches on studio culture, London’s design scene, and the importance of maintaining a cohesive yet flexible brand identity system.
Socio rebranded Chinese fashion accessories brand Twice to support its expansion into international markets. The new identity centers around a 'wishbone' marque symbolizing special moments and feminine confidence, paired with a pastel and grey color palette for a refined, elegant look.
