The Brand Identity interviews Mark Bloom, Design Director at London-based studio Socio, about the studio’s evolution, design philosophy, and notable projects such as the Hedeker identity and Capital Newspaper. Bloom discusses Socio’s reductive design approach, use of color and materials, and collaborations with illustrators like Damien Weighill. The conversation also touches on studio culture, London’s design scene, and the importance of maintaining a cohesive yet flexible brand identity system.
