Ssu Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Ssu projects in press coverage.
News & interviews
- From idea to impact with illustrator Jake Hawkins
Creative Boom · Jan 15, 2026
Creative Boom profiles London-based illustrator Jake Hawkins, exploring his conceptual approach to editorial illustration and his work for major publications like The Economist, The Guardian, and Gay Times. The article highlights his focus on queer themes, metaphor-driven visuals, and the balance between speed and creativity in editorial contexts. It also touches on his tools, process, and personal inspirations.
The Economist GroupThe Daily TelegraphThe EconomistThe Guardianeditorial - Pressure Systems' Identity Created Using an Old Xerox Photocopier
It's Nice That · Nov 11, 2024
They That Do created a warped, analogue-inspired identity for Pressure Systems, a new record label founded by London DJ Fergus Sweetland. Using an old Xerox photocopier and scanner, creative director Vincent Howcutt developed distorted visuals and type treatments that evoke the hazy atmosphere of underground raves. The project blends analogue experimentation with contemporary typography to capture the energy of the techno scene.
They That DoPressure Systemsbranding - Alice Daisy Pomfret on editorial design, running her own businesses, and living the Norwich life
The Brand Identity · Jan 17, 2024 · Interview
The Brand Identity interviews Norwich-based designer Alice Daisy Pomfret about her editorial design practice, adp, and her journey from running a magazine shop to founding her own studio. She discusses her experiences working with major publications and cultural clients, her approach to research and sustainability, and her commitment to supporting independent publishing and local creative communities.
adpAkinmagCultureSainsbury CentreThe Guardianeditorial - 25AH capture accessibility and solidarity in SSU’s powerful yet approachable identity system
The Brand Identity · Oct 4, 2022
Stockholm-based studio 25AH developed a new visual identity for SSU, Sweden’s Social Democratic Youth League, in collaboration with content agency Birdh. The rebrand focuses on accessibility and solidarity, using bold typography, warm colors, and playful illustrations to appeal to younger audiences. The identity combines Media Sans and Helvetica Now with a red, pink, and purple palette to convey energy, inclusion, and political heritage.
- Narcissus Arts by TM
The Brand Identity · Nov 7, 2017
London-based design agency TM created a brand identity for Narcissus Arts, a contemporary art consultancy. The design features a monogram with a 45-degree dividing line referencing the Greek myth of Narcissus, forming a reflective hidden 'N'. The identity uses a clean sans serif style and a restrained color palette.
TMNarcissus Artsbranding