Type Designer · Editor
Studio Chong developed a new name and full brand identity for Dirty Birdy, a California-based women’s workwear brand. The project reclaims traditionally masculine workwear aesthetics through a warm, empowering visual and verbal identity. Collaborations included Treintayseis Estudio for typography, Marcus Prado for motion, and Tiny Fruits for copywriting.
The Brand Identity interviews Norwich-based designer Alice Daisy Pomfret about her editorial design practice, adp, and her journey from running a magazine shop to founding her own studio. She discusses her experiences working with major publications and cultural clients, her approach to research and sustainability, and her commitment to supporting independent publishing and local creative communities.