Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.
M+C Saatchi Group UKNew Commercial ArtsDigital NativesDepartment for EducationFinancial Timesadvertising
Studio Freight developed a brand identity and website for Applause, a tech company redefining ethical app acquisition. The design merges 1980s Silicon Valley nostalgia with modern digital sensibilities, using open-source typography and visual cues from early computing. The result is a humanist, accessible identity that celebrates the origins of technology while feeling contemporary.