Paa Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Paa projects in press coverage.
News & interviews
- "Suupaa's Unique Brand Identity: A Blend of Eclectic Typography and Restraint"
It's Nice That · Mar 31, 2025
A Friend of Mine has created a refined yet playful brand identity for Suupaa, a Japanese-inspired restaurant and convenience store in Australia. The project blends konbini culture with contemporary design through tactile materials, custom illustrations, and a sophisticated typographic system. Collaborating with IF Architecture, More Studio, and 3D2D, the studio achieved a balance of whimsy and restraint that reflects Suupaa’s hybrid offering.
- New Logo & Branding for Suupaa by AFOM
BP&O · Mar 13, 2025
BP&O features A Friend of Mine’s branding for Suupaa, a Japanese convenience store and restaurant in Melbourne. The identity combines minimalism and playfulness through a pufferfish mascot, metallic silver palette, and typefaces from Optimo, Grilli Type, and Dinamo. Collaborations with More Studio, Marsha Golemac, and Lauren Bamford extend the brand into digital and campaign materials, blending Japanese konbini culture with refined design sensibility.
- Opaak by Deutsche & Japaner
The Brand Identity · Jan 30, 2018
The Brand Identity features German studio Deutsche & Japaner’s visual identity for contemporary bodywear brand Opaak. The project includes identity, packaging, and print design, using a restrained palette of black, brown, red, and white with both serif and sans serif typography. The brand expresses individuality and rhythm for modern women.
Deutsche & JapanerOpaakbranding