The Brand Identity interviews John Mastro, founder and Chief Creative Officer of Melbourne-based studio Date of Birth, about the agency’s approach to consumer branding. Mastro discusses how the studio crafts memorable brand experiences that go beyond transactions, focusing on measurable outcomes, strategic differentiation, and emotional connection. The conversation highlights projects like LVL Up Hydration and Moments Condoms, as well as the studio’s partnership with Chemist Warehouse and its plans for international expansion.
Date of BirthLVL Up HydrationMoments Condomsbranding
The Brand Identity interviews Greek art director Nikos Georgópoulos about launching his new creative agency, Marlon Tate. He discusses balancing his role as Head of Graphics at Pollard Thomas Edwards with leading the new studio, its storytelling-driven approach, and early projects for clients in architecture and urban development. The conversation explores his transition from solo designer to agency founder and his vision for Marlon Tate’s future.
Marlon TatePollard Thomas EdwardsDesign AmbassadorHellenic Institute of ArchitectureOZON Magazinebranding
