Mercedes Design Cases
3 cases across 3 studios
News & interviews
- 27BUCKS: Fusing Cultural Insight with Design for Future Brands
The Brand Identity · May 30, 2025 · Interview
The Brand Identity interviews Manuel Steiner, founder of Berlin-based creative office 27BUCKS, as the studio marks its tenth anniversary. Steiner discusses the importance of cultural literacy in design, the evolution of his team, and the launch of their new insight platform 'For Future Reference.' The conversation explores how 27BUCKS balances strategy and creativity to build enduring brand architectures for clients like Apple, COLORS, and Mercedes-Benz.
- Hungry and curious, Colorblind Studio’s appetite for fresh challenges is the secret to its evolution
The Brand Identity · Jul 10, 2024 · Interview
The Brand Identity interviews Octavian Belintan, founder of Bucharest-based Colorblind Studio, exploring the studio’s evolution, philosophy, and creative process. Belintan discusses their small team’s hands-on approach, their diverse portfolio spanning branding, packaging, and motion, and their commitment to experimentation and learning from failure. The conversation highlights key projects like work for Mercedes-Benz, Ioana Ciolacu, and the Glossa mini-wine collection, as well as the studio’s type design ventures such as the SCUAR font.
Colorblind StudioMercedes-Benz InternationalIoana Ciolacubranding