Lyle Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Lyle projects in press coverage.
News & interviews
- Studio Loutsis builds a 12-part grid from an exhibition’s roster
The Brand Identity · Mar 25, 2026
Studio Loutsis developed a flexible 12-part grid identity for OUTSIDE/IN, an exhibition presented by Hello Human and Lyle Gallery during NYCxDesign 2025. The system reflects the exhibition’s themes of belonging and visibility, adapting across print and digital formats while symbolizing designers’ boundary-crossing practices. The identity uses the Dédale typeface, a diverse color palette, and cohesive applications spanning posters, postcards, and signage.
Studio LoutsisHello HumanLyle GalleryHello HumanLyle Gallerybranding - "When Brand Overhauls Succeed or Fail: A Survival Guide"
It's Nice That · Sep 4, 2025
The article explores the tension between brand evolution and heritage, questioning when total rebrands succeed or fail. Using examples like Tate & Lyle, Cracker Barrel, and Mailchimp, it examines public backlash, nostalgia, and the balance between consistency and innovation. The piece is produced in partnership with Frontify, highlighting the importance of coherent brand management.
- Major Studio indulge in warm, opulent type to align XOV Cookies with its luxury, free-from status
The Brand Identity · Nov 14, 2022
Major Studio created a luxurious, indulgent brand identity for gluten-free cookie brand XOV Cookies, balancing old-world patisserie charm with modern elegance. The design features a custom hand-drawn wordmark, warm photography, and a refined packaging system that evokes opulence and comfort. The project positions XOV as a premium, gluten-free indulgence aimed at a high-end audience.
Major StudioXOV CookiesThe Carlyle Hotelbranding