Brand Identity And Positioning For Lyle Hotel And Lyle's Restaurant

COLT reimagined the brand identity and positioning for Lyle Hotel and its restaurant, Lyle’s, in Washington D.C. The new identity blends Art Deco heritage with modern sophistication, creating a serene and welcoming atmosphere that reflects the hotel’s understated elegance. Custom wordmarks, tactile materials, and architectural motifs unify the experience across hospitality touchpoints.