Less Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Less projects in press coverage.
News & interviews
- Noiseless Launches Vodka in Pouches, Challenging Traditional Glass Bottles
· May 22, 2026
HI! ESTUDIO designed the packaging for Noiseless Vodka, which breaks from traditional glass bottles by using a semi-transparent flexible pouch. The design features a bold compressed grotesque wordmark and a utilitarian grid layout, accented by a glowing spraypaint-green orb that adds a touch of personality to the otherwise clinical aesthetic.
HI! ESTUDIONoiseless Vodkapackaging - Gaia Alari Creates Universal Emotions in Stop Motion Art
It's Nice That · Aug 19, 2025
The article profiles Milan-based illustrator and animator Gaia Alari, whose stop motion and hand-drawn works explore universal emotions through mythological and abstract storytelling. Her textured, kinetic style has been featured in projects for musicians like Alessia Cara and Coldplay, as well as publications such as The New York Times Magazine. The piece highlights her belief in art as a visceral, emotional language beyond words.
Alessia CaraPorridge Radiomotion - Shelf Life 068: Exit Strategy Aesthetics and How Modern Brands Are Built to Be Acquired
· Jun 23, 2025
The article, written by Chloe Cordover for The Dieline’s Shelf Life series, explores the growing trend of consumer brands being designed with acquisition in mind. It highlights major recent deals such as PepsiCo’s purchases of Poppi and Siete, and Hershey’s acquisition of LesserEvil, framing these as part of a broader shift in how modern brands are built and valued. The piece reflects on how design and branding strategies are increasingly influenced by exit potential rather than long-term independence.
PepsiCoHersheybranding - Checking in with British Standard Type, three years and four retail typefaces on from its launch
The Brand Identity · Sep 25, 2024 · Interview
The Brand Identity interviews British Standard Type founders Haakon Spencer and Matthew Fenton about the evolution of their digital type foundry three years after its launch. They discuss the creation of four retail typefaces—Bazaine, Ritma, Symbol, and Spyre—alongside their ongoing relationship with their design studio Spencer Fenton. The conversation explores their design philosophy, process of experimentation, and upcoming collaborations with brands like Extraless and artist Yinka Ilori.
British Standard TypeSpencer FentonOK-RMThe Jonathan Viner GalleryExtralessbranding - Limitless: Personalized AI powered by your interactions
SEESAW · Apr 15, 2024
SEESAW features the website for Limitless, an AI platform that personalizes experiences based on what users have seen, said, and heard. The project highlights the use of the Greycliff typeface and positions Limitless within the AI and productivity categories.
SEESAWLimitlessdigital - With a website refresh, Studio Vedèt pulls back the curtains on a new phase of its design journey
The Brand Identity · Mar 29, 2024 · Interview
The article is an interview with Studio Vedèt founder Valentina Ciuffi about the studio’s new website refresh and its evolving creative direction. Ciuffi discusses the studio’s roots in design journalism, its collaborative culture, and its ongoing work for projects like Alcova, Nilufar, and UNLESS. The conversation highlights how Milan’s design scene and architectural influences shape the studio’s identity and approach.
Studio VedètSpace CaviarAlcovaNilufardigital - New Graphic Identity for Boundless Theatre by Spy
BP&O · Mar 2, 2018
BP&O features Spy’s new graphic identity for Boundless Theatre, a UK-based company creating work for young audiences. The rebrand uses overlapping typography, vibrant colors, and layered compositions to convey energy and inclusivity. The identity extends across print and digital applications, including posters, a microsite, and a video sting with photography by Christian Sinibaldi.
SpyBoundless Theatrebranding - Limitless: A Versatile App Featuring Gradient Scrolling and Custom Design
Godly
The Godly listing showcases Limitless, a tech-focused AI platform with a clean, gradient-driven website built using modern frameworks like Next.js and React. The design emphasizes smooth scrolling animations and a custom cursor for an engaging user experience.
Limitlessdigital