"Small Korean Studios Navigate Independence Amid Chaebol Dominance"It's Nice That · Jul 8, 2025
The article explores how small independent design studios in Korea are sustaining themselves by launching their own ventures. Studio Double-D, led by Huh Minjae, created Be(Attitude) and later Nupip, while Vergum, founded by Chung Yeonjung, evolved into Vergum Making through its cultural product Good Luck Fish. These examples highlight how Korean designers are blending entrepreneurship with cultural and design innovation to maintain independence.
Studio Double-DVergumVergum MakingNational Museum of KoreaKorean Craft and Design Foundationbranding
