Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
ADLIPS DESIGN BUREAU (A.D.B.) created a colorful and organic rebrand for Dortmund-based yoga studio Soulyoga. The new identity uses overlapping shapes and contrasting typefaces to express the movement and flow of yoga while reflecting the studio’s warm, welcoming atmosphere. The design combines SA Uther and Footlight MT typefaces with a flexible half-circle logomark symbolizing an oasis within the city.
