LOEWE has launched its first major brand exhibition, Crafted World, in Tokyo, featuring an innovative digital companion created by Stink Studios. The interactive experience extends the exhibition before, during, and after the visit, offering virtual engagement and playful features inspired by Japanese game shows. The project exemplifies how luxury brands can merge craftsmanship with digital innovation to enhance audience engagement.
The article explores how Minecraft has evolved from a game into a creative platform influencing artists, designers, and institutions. It highlights projects by Travess Smalley, Cha Chaan Teng, and others who use the game’s generative and procedural systems as inspiration for digital and physical artworks. The piece situates Minecraft as a cultural touchstone bridging gaming, art, and design innovation.
In this column, US editor-at-large Elizabeth Goodspeed explores the growing trend of food imagery in fashion and advertising. She traces its cultural and historical roots, from Dutch still lifes to modern campaigns by brands like Jacquemus and Rhode, arguing that food has evolved from a symbolic subject to a key narrative device in brand storytelling. The piece examines how food’s visual and emotional associations are leveraged to shape consumer perception and cultural meaning.
