Immersive Digital Campaign for Loewe Puzzle Bag Anniversary

Stink Studios created an interactive digital experience celebrating the 10th anniversary of Loewe’s iconic Puzzle bag. The project featured a dynamic website showcasing 20 re-edition bags and their companion Puzz charms, each with unique animations and personalities, alongside social media activations and in-store integrations. The campaign invited users to explore craftsmanship stories, collect digital rewards, and engage with the brand across multiple touchpoints.