Homa Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Homa projects in press coverage.
News & interviews
- Lukas Haider on why he calls himself a branding expert, not an artist
The Brand Identity · Feb 19, 2026 · Interview
The Brand Identity interviews Austrian designer Lukas Haider about his two-decade career in music branding and his philosophy of being a 'branding expert' rather than an artist. He discusses his concept-driven approach, emphasizing workshops, strategy, and meaning over aesthetics. The article explores his work for labels like Paranormal, Radiate, TAU, and artists such as Adana Twins, highlighting his use of AI, 3D scanning, and narrative-driven design systems.
Lukas Haider StudioAdana TwinsWhoMadeWhobranding - Nikos Georgópoulos adopts a ‘back-to-basics’ mindset with his unusual identity for Wallis Road
The Brand Identity · Mar 18, 2021
The Brand Identity features creative director Nikos Georgópoulos’ visual identity for 115-119 Wallis Road, a regeneration project in Hackney Wick led by architecture firm Pollard Thomas Edwards. The identity embraces a ‘back-to-basics’ and lo-fi aesthetic, using brown and blue stripes and classic typefaces Helvetica and Avenir to reflect the area’s creative, unpolished character. The project aims to engage the local community and counter perceptions of gentrification through an authentic, unslick design approach.
Nikos GeorgópoulosPollard Thomas EdwardsPollard Thomas Edwards115-119 Wallis Roadbranding - Thomas Kosmala by Concrete
The Brand Identity · Sep 5, 2018
Canadian agency Concrete rebranded Polish-born, Paris-trained perfumer Thomas Kosmala’s luxury fragrance brand. The new identity, launched at Harrods in early 2018, blends traditional visual cues with a modern sensibility to support the brand’s global expansion.
- MEK (formerly Vertigo)
The Brand Identity · Mar 3, 2016 · Interview
The Brand Identity interviews Melbourne-based studio MEK (formerly Vertigo) founders Mirella Arapian and Nicolas Collerson about their design philosophy, projects, and approach to modernist brand identity. They discuss work for clients such as Imajen, Smith & Thomas, and Sea Shepherd Australia, emphasizing collaboration, clarity, and purpose-driven design. The conversation also touches on Melbourne’s creative culture and the studio’s future ambitions.
MEKVertigoImajenSmith & Thomasbranding - Versus Appoints Michele Fino as Head of Content Partnerships
Versus, a New York-based creative studio, has appointed Michele Fino as Head of Content Partnerships to strengthen its branded entertainment strategy. Fino, formerly of Crackle, brings extensive experience in branded content and partnerships across major entertainment properties and organizations. The move underscores Versus’s focus on developing original IP and helping brands engage audiences through entertainment-driven storytelling.
VersusCrackleThe Leukemia & Lymphoma Society (now Blood Cancer United)branding