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News & interviews
- Free solo: how embracing autonomy allowed Charmie Shah to explore the breadth of her creativity
The Brand Identity · Jul 11, 2024 · Interview
The Brand Identity interviews designer and creative director Charmie Shah about her journey from Mumbai to New York and her transition from agency life to freelancing. She discusses her experiences working with major brands like Adobe, Google, and Burger King, and reflects on the importance of autonomy, self-initiated projects, and celebrating creative milestones. The piece highlights her philosophy of exploration, storytelling, and balance in design practice.