The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
CODEAKind StudioOHMYUCLGUniversity of the Arts Londonbranding
New York-based studio WØRKS has rebranded biomaterials company erthos®, emphasizing its transition from a materials supplier to a technology-driven studio. The identity combines modular data design, a refined logo, and a single-typeface system to communicate trust, education, and optimism. Drawing inspiration from mid-century standards manuals, the design balances technical precision with clarity and sustainability-focused messaging.
