Earth Rated Design Cases
2 cases across 1 studio
News & interviews
- Pretty Purrfect: 6 identities for brands celebrating our pets, from Mythology, Never Now and more
The Brand Identity · Mar 8, 2024
The article by Poppy Thaxter highlights six charming brand identities created for pet-focused companies, showcasing how studios like Mythology, Never Now, and Brand Brothers bring personality and warmth to the pet industry. It celebrates the growing cultural importance of pets and the creative branding that reflects owners’ affection and devotion.
- Earth Rated Refresh Simplifies Dog Ownership Across Pet Care Categories
· Feb 21, 2023
Earth Rated collaborated with design agency LAYER on a comprehensive brand refresh that simplifies its identity and supports expansion across pet care categories. The two-year project introduced a new brandmark, cohesive design system, and nearly 50 packaging and retail touchpoints. The redesign aims to make dog ownership simpler while strengthening Earth Rated’s position in the pet market.