New Packaging Design for Vi Novell 2016 by AtipusBP&O · Feb 7, 2017
BP&O features Atipus’ packaging design for Vi Novell 2016, a young Catalonian wine by Celler Masroig. The design departs from traditional wine label conventions, using bold patterns, bright colours, and a period-inspired typeface to convey celebration and modernity. The project extends online with a dynamic storytelling site that reinforces the festive spirit of the brand.
