New Brand Identity for Campus by MultiAdaptorBP&O · Aug 10, 2017
BP&O’s article by Richard Baird reviews MultiAdaptor’s rebrand for Google’s Campus, a global network of coworking and event spaces. The identity embraces a DIY, collage-like aesthetic that reflects startup energy and community spirit while distinguishing itself from Google’s polished Material Design. The system spans digital and physical touchpoints, balancing creative play with systematic structure.
