Creative Boom’s interview with global creative director Matt Dunn explores his philosophy on how taste moves through culture and how it shapes creative work. Dunn discusses his process of documenting cultural references and shares insights from his Unwell NYC pop-up project for Alex Cooper’s Call Her Daddy brand. The piece highlights his collaborative approach, practical creative advice, and belief in sharing knowledge freely.
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Creative Boom profiles Studio Linear, the Maine-born, now globally distributed design studio founded by Andrea Beaulieu. The article explores its evolution from a side hustle into a remote-first branding agency known for work in cannabis, CPG, and music. Beaulieu discusses leadership, culture, and the studio’s shift toward consumer goods and a refreshed identity for 2025.
The Brand Identity’s 'The Edit' highlights five new design projects from studios around the world, including Re’s rebrand for Sesión Tequila, Hype Type’s redesign for The Beverly Hills Courier, Ashley Simonetto’s identity for Yasmin Hackett Jewellery, Studio Reko’s evolving system for ArkDes’ Boxen platform, and Diferente’s identity for Starting Strength. Each project demonstrates distinct approaches to branding across industries from alcohol to fitness.
Toronto-based agency Vanderbrand rebranded Sapsucker, an organic Canadian tree water, to align with its new sparkling product lineup. The stripped-back packaging and nostalgic typography reference Canadian heritage while positioning the brand as simple, bold, and lifestyle-oriented. The rebrand introduces the tagline 'Pairs Well with Life' and a clean visual identity to stand out in the crowded beverage market.
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