Manual has rebranded the Obama Foundation, evolving its visual identity rooted in the iconic Obama campaign logo. The San Francisco and Amsterdam-based studio expanded the Gotham type family with Monotype’s Sara Soskolne and introduced a motion-led system and refreshed color palette. The rebrand unifies the foundation’s programs and channels while maintaining its legacy of optimism and community focus.
The Brand Identity interviews Commerce-UI co-founder Marcin Nogal about the agency’s collaborative approach to e-commerce design and development. Based in Gdansk, Commerce-UI partners with top designers to merge aesthetics and technology, with standout projects for Magda Butrym and Aether Apparel. Nogal discusses their evolution, small-team philosophy, and focus on quality, speed, and innovation in luxury e-commerce.
Commerce-UIAnia et LucieMagda ButrymAether Appareldigital
