Design recruitment agency Craft has unveiled a new brand identity centered on the concept of 'cultivation', symbolized through a floral visual system. The rebrand, led by a global creative team including Sundry, Good City, and photographer Paula Codoner, reflects Craft’s mission to nurture creative talent and leadership. The refreshed identity replaces a decade-old Elmwood design with a more mature, textured, and globally resonant look.
Asahi Super Dry has launched its first global brand platform, 'Seek What Is Unique', created by Havas London and the Havas Creative Network. The campaign includes a cinematic film shot in Tokyo and a refreshed global design system that highlights the brand’s modern Japanese identity. It marks a major step in Asahi’s global expansion and Havas’ first work for the brand since being appointed its global creative agency.
Havas LondonHavas Creative NetworkIconoclastAsahi Super Dryadvertising
