FIELD.IO developed a generative brand system for 113 Spring, exploring how technology and art can merge to create dynamic visual identities. The project uses algorithmic processes to produce evolving brand expressions that reflect the space’s innovative spirit.
FIELD.IO created 'Digital Mirrors', an interactive installation for 113 Spring that offers visitors a personalised welcome experience. The project blends art and technology to produce a responsive, immersive environment that reflects each participant’s presence through dynamic visuals.
FIELD.IO collaborated with 113 Spring to craft an experimental sensory experience that merges scent, sound, and visual design. The project explores the intersection of technology and perception, creating an immersive environment that evokes emotional and cognitive responses.
FIELD.IO created an immersive generative artwork veil for 113 Spring, serving as a dynamic backdrop that reflects the spirit of community and connection. The installation merges art and technology to transform the space into a living, responsive environment that evolves with its surroundings.
Snøhetta designed 113 Spring as a living lab and community hub in SoHo that redefines the retail experience through sustainability, education, and well-being. The project integrates a flexible spatial design and a dynamic brand identity that evolves across digital, print, and physical touchpoints, reflecting the space’s adaptable and holistic philosophy.
The Brand Identity interviews Marcus Wendt, founder of FIELD.IO, about the studio’s hybrid approach that merges design, technology, and AI into adaptive brand systems. Wendt discusses FIELD.IO’s evolution since 2009, its work for global clients like Nike and IBM, and its philosophy of learning through prototyping and iteration. The conversation explores how creative intelligence and responsive environments are reshaping brand communication.
FIELD.IO collaborated with 113 Spring to develop SpringOS, a spatial intelligence platform that merges art, data, and technology. The project explores how digital systems can interpret and visualize spatial information in immersive and dynamic ways.