New Graphic Identity for Åhléns by Happy FBBP&O · Feb 25, 2019
BP&O features the new visual identity for Swedish retail chain Åhléns, designed by Scandinavian studio Happy FB. The rebrand builds on the existing wordmark and signature red, expanding it into a flexible typographic system and diverse color palette. The project emphasizes sustainability, variety, and continuity through thoughtful art direction and adaptable design elements.
Happy FBÅhlénsbranding
