Senior Brand Motion Designer

Pony Work Agency Clients Services Love contact Branding Brand strategy, tone of voice, visual identity, logo design, illustrations, collateral Interfaces Websites, socials, decks, campaigns, digital products, native & web apps Support Ongoing creative & strategy support for marketing, content and web say Hi Who we are Who we are Pony is a London-based branding agency creating brand identities and digital experiences for ambitious technology companies around the world. We work with some of the fastest-growing technology companies in the world, building distinctive brands and digital experiences that help them scale, stand out and lead their categories. We're looking for a Senior Motion Designer to join our studio full-time. Motion will be your core discipline, but we're looking for someone broader than a traditional animator. Someone who thinks in brand, story and systems, and understands that motion should never exist just to make something move. There should be a reason behind what moves, how it moves, when it moves and what that movement communicates. You'll work across brand identities, brand films, websites, product UI, campaigns, social content, presentations, icons, illustrations and other brand assets. This is a senior role in a small team. We're looking for someone who can take ownership, think independently and move things forward without needing to be micromanaged. The role is based in London, with three days a week in our studio at Design District. What you'll do Develop motion concepts, narratives and storyboards from the earliest stages of a project. Create motion systems that give brands a distinctive personality and behaviour. Produce brand films, launch films, reels, explainers, campaigns and social content. Design animated typography, logo motion, transitions, graphic systems and expressive brand moments. Create motion for websites and digital products, including UI interactions and transitions. Work closely with brand designers, contributing ideas rather than simply animating finished designs. Contribute beyond motion when useful, including icons, illustrations, presentations and other visual assets. Experiment with 2D, 3D, AI and emerging tools to find new creative possibilities. Present ideas to clients and clearly explain the thinking behind creative decisions. Own projects from concept through to final delivery. What matters most: A portfolio showing exceptional motion craft, strong visual taste and genuine range Strong conceptual thinking. You understand the idea before you start animating Excellent storytelling and storyboarding skills Deep understanding of timing, pacing, choreography, easing, composition and typography Strong brand sensibility and an understanding of how motion can express personality, meaning and emotion Expert knowledge of After Effects and confidence across a broader motion toolkit Strong graphic design fundamentals, particularly typography, layout and composition A strong understanding of brand, UI, illustration and digital design, and how motion should work within each of them High levels of ownership and self-motivation. You identify what needs doing and move it forward Resourcefulness. If you don't know how to make something, you figure it out Speed without sacrificing craft Excellent communication and confidence presenting ideas and responding to feedback Genuine curiosity around AI and emerging creative technology Experience with tools such as Cinema 4D, Rive, Lottie, Figma and AI video tools is a plus, but we're more interested in taste, ideas, craft and how you think than ticking every software box. This role is right for you if: You're not interested in motion for motion's sake You ask why something should move before deciding how it should move You care as much about the concept and story as the final animation Motion is your strongest discipline, but you think like a designer You're multidisciplinary in how you think. You understand brand, typography, UI, illustration and digital design, while keeping motion as your core craft You can take a loose idea and turn it into something fully formed You don't wait for someone to tell you what to do next You're comfortable owning your work and making decisions independently You enjoy collaboration but don't need constant direction You're constantly experimenting with new tools, techniques and technologies You want every project to be better than the last What we offer Competitive salary 25 days' holiday plus public holidays Your birthday off Training and development budget Flexible working hours and hybrid working A beautiful riverside studio in Design District A small, senior team with significant creative ownership The opportunity to work on ambitious international technology brands The freedom to experiment and help shape how motion evolves at Pony