Senior Product Designer, Ecommerce & Web Experiences (Growth)

At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable technology and analytics platform help individuals optimize recovery, training, and overall health.

WHOOP is seeking a Senior Product Designer to join the Growth team. You’ll focus on crafting world-class digital experiences that drive growth outcomes like acquisition, conversion, and engagement, with an emphasis on e-commerce and core purchase journeys. We’re looking for a designer with strong visual fundamentals and a sharp sense for how people make decisions in complex, multi-step flows, someone who can bring clarity to complexity, think in funnels, and use experimentation to continuously improve the experience.

RESPONSIBILITIES:

- Own and lead the end-to-end design of critical digital experiences that drive acquisition, conversion, and retention, with a focus on ecommerce experiences.

- Shape and evolve complex user flows and information architecture to create clear, intuitive paths to conversion as our offerings evolve.

- Balance near-term execution with long-term thinking by designing improvements that ladder into an evolving platform architecture, ensuring today’s decisions set up scalable, cohesive experiences over time.

- Translate growth opportunities into thoughtful product solutions grounded in user behavior, data insights, and effective design patterns, consistently delivering work with exceptional visual craft.

- Work closely with product managers, engineers, and data analysts to shape strategy and drive execution, ensuring high-quality implementation and moving initiatives forward with clarity.

- Work within an experimentation-driven team, using data to inform hypotheses, design A/B tests, and iterate quickly while driving measurable improvements in key conversion metrics and balancing speed and craft.

- Take ownership of key initiatives by defining problems, shaping direction, and driving work forward with a clear point of view grounded in strong design fundamentals.

- Leverage AI and emerging tools to accelerate exploration, prototyping, and iteration, bringing a technically curious mindset and comfort working close to implementation.

- Contribute to WHOOP’s design culture by sharing expertise, giving feedback, and helping raise the bar for product quality across the team.

QUALIFICATIONS:

- Multiple years of experience designing ecommerce, purchase flows, or other transaction-oriented products, with a deep understanding of how users evaluate, decide, and complete actions within digital experiences (not including co-ops, internships, or academic projects).

- An exceptional portfolio of shipped digital product work that demonstrates exceptional visual craft, clarity in complex flows, and the ability to deliver production-ready experiences.

- Proven experience designing for measurable, conversion-focused outcomes such as acquisition, purchase, or retention, with a strong understanding of funnel optimization, experimentation, and using data to inform and evaluate decisions.