Illo developed a dynamic illustration system for Alibaba.com, inspired by the brand’s Window and Globe elements. The project introduced playful characters, outlined shapes, and a portal concept to convey connection and movement, balancing B2B professionalism with a lively, approachable tone. The system includes animated UI illustrations, hero visuals, and comprehensive guidelines for global consistency.
Creative Boom’s feature by Garrick Webster explores what illustration agencies are prioritizing for 2025. Insights from Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank, and Norte reveal a focus on consistency, diversity, handmade authenticity, real-world applications, and animation skills. The article highlights how agencies are adapting to AI, global markets, and shifting client expectations.