Brand Identity and Website for Kaktus Vans

Designdough created a brand identity and website for Kaktus Vans, a lifestyle and recreational-vehicle brand. The work included discovery workshops, brand strategy, naming, positioning, packaging, guidelines, collateral, training, and campaign design. Designdough also developed a WordPress website with information architecture, wireframes, prototypes, database integration, user testing, and launch support. The brand was intended to convey craftsmanship while appealing to independent, adventurous customers.