Brand Identity for Found Gallery

Designdough developed a brand identity for Found Gallery, an inclusive contemporary arts space in Brecon, Wales. The work included a brand audit, workshops, stakeholder engagement, strategy, guidelines, collateral and campaign design. Its custom logotype obscures sections of letterforms loosely based on Liberation Serif while retaining legibility, creating a motif of something to be found or deciphered. A slate-grey and white palette and custom leaded windows for the gallery frontage were designed to complement the building and artwork.