Brand Identity and Website for Commercial Photographer Alex Sedgemond

Design Dough created a brand identity and website for Alex Sedgemond, a commercial photographer. The listed work included brand audit, strategy, positioning, identity design, guidelines, collateral, and training, alongside website audit and strategy, wireframing, WordPress development, and launch support. The project positions Sedgemond's photographic work as authentic and unapologetically honest, focused on stories and the intricacy of his subjects.