Brand Identity for Amos Sport Business School

Zoo, a Paris-based graphic design studio, redesigned the visual identity for Amos Sport Business School, a business school specializing in sports professions with 12 campuses in Europe. The studio created a logotype, exclusive custom typeface, templates, graphic guidelines, posters, editorial materials, and promotional items. The communication system was designed to establish an institutional yet dynamic tone for the school's international, sport-focused positioning.