Brand Identity And Experiential Design For The Xi Residences

Works Studio collaborated with Baron & Baron to craft the brand identity and print collateral for The XI, a pair of architecturally striking towers in West Chelsea designed by Bjarke Ingels. Drawing inspiration from the building’s travertine and bronze materials, the team employed bronze foil stamping and blind embossing to create tactile, timeless pieces that reflect the project’s architectural elegance and visionary spirit.