Studio: Works

Client: Activision

Work: Packaging

Industry: Entertainment

Event Invitation Design For Call Of Duty Next 2024

WØRKS collaborated with Activision to create a covert invitation for Call of Duty: Black Ops 6’s global reveal event, NEXT 2024. The physical invite, disguised as a book with hidden elements and a heat-sensitive message, immersed recipients in the game’s espionage-driven narrative while generating social buzz across streaming platforms.

Tags: Artifact, Community, Engagement, Experience, Invitation, Narrative