Editorial Photography for Numéro Netherlands
Can a beauty editorial borrow the logic that makes a flower beautiful?
WØRKS created an editorial series for Numéro Netherlands exploring David Deutsch’s concept of “objective beauty.” The work translates the symmetry, colour harmony, and internal logic of flowers and plant life into a commercial beauty context.
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Insights
- WØRKS starts from a question about beauty rather than a product proposition, translating an idea from David Deutsch into an editorial experiment.
- Flowers and plant life supply the conceptual reference for commercial beauty imagery. The studio points to symmetry, variation and colour relationships as its starting vocabulary.
- The credits join photography, floral design, makeup and hair: Andrés Jaña photographs, Jenn Huynh creates the florals, KUMA handles makeup and Taichi Saito hair.
- Creative direction is shared by WØRKS and Juan Duque, with WØRKS also handling production.
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